Cultural variations in perceptions of vacation attributes Academic Article uri icon

abstract

  • This article explores similarities and differences between French and English Canadians in their perceptions of the vacation attributes of the USA and Canada. Because French and English Canadians have been separated historically by both cultural and socioeconomic characteristics, this study investigated the relative influence of these antecedents upon vacation-related perceptions. Findings identified primary influences of cultural antecedents upon perceptions and underscored the importance of incorporating cultural criteria into strategic marketing processes. © 1988.

published proceedings

  • Tourism Management

altmetric score

  • 4

author list (cited authors)

  • Richardson, S. L., & Crompton, J. L

citation count

  • 49

complete list of authors

  • Richardson, Sarah L||Crompton, John L

publication date

  • June 1988