Dimensions of the social group role in pleasure vacations
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Interviewees were asked about their patterns of interpersonal association in pleasure vacations. In an individual's selection of a destination, social groups exerted four kinds of influence. First, some respondents were directly persuaded to accompany another member of their social group on a vacation. Second, social groups exerted a normative influence both on choice of destinations and choice of attractions at selected destinations. Third, long term socialization appeared to have some influence on the predisposition to vacation and the predisposition to go to a particular destination. Fourth, the distant physical location of some social group members was found to influence destination decisions. 1981.