Influence of cognitive distance in vacation choice
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The study investigated the relationship of cognitive distance to the assignment of vacation destinations into individuals' choice sets: late, inert, reject, action, and inaction. Survey data were used to test four hypotheses. A positive relationship between respondents' mental ordering of destinations in the late set and the degree of preference for those destinations was generally confirmed. Cognitive distance estimates to destinations in the late set were more accurate than those to destinations in the reject set. Another hypothesis was partially supported since destinations in the late set were associated with cognitive distance underestimates. Further, analyses confirmed that underestimates of destinations in the action set were significantly higher than those in the inaction set.
Annals of Tourism Research
author list (cited authors)
Ankomah, P. K., Crompton, J. L., & Baker, D.
complete list of authors
Ankomah, Paul K||Crompton, John L||Baker, Dwayne