Tracking position premiums in discrete choice experiments Academic Article

abstract

• 2016 Taylor & Francis. Eye-tracking was used to identify potential location premiums in discrete choice experiments for certain positions in the computer screen in terms of increasing the visibility, general interest and attention of respondents. The search dynamics to choose the optimal alternative closely resembled the natural process of reading in a Z motion going from left to right and top to bottom. An empirical application of water conservation showed that conservation practices in the production process were not statistically different than zero. On the other hand, respondents are interested in water conservation practices in their landscapes where they benefit directly from the sustainable practice.

authors

• Hall, Charles
• Palma, Marco

published proceedings

• APPLIED ECONOMICS LETTERS

author list (cited authors)

• Palma, M. A., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, T.

citation count

• 5

complete list of authors

• Palma, Marco A||Behe, Bridget K||Hall, Charles R||Huddleston, Patricia T||Fernandez, Tom

publication date

• December 2016

publisher

• Taylor & Francis  Publisher

keywords

• D00
• Eye-tracking
• Mixlogit
• Q25
• Water Conservation Practices
• Willingness-to-pay

Digital Object Identifier (DOI)

• 10.1080/13504851.2016.1150941

start page

• 1269

end page

• 1273

volume

• 23

issue

• 18

URL

• http%3A%2F%2Fdx.doi.org%2F10.1080%2F13504851.2016.1150941