Expanding cooperative extension's audience: Establishing a relationship with cowboy church members Academic Article

abstract

• The study reported here provided a descriptive report on cowboy churches, while identifying the potential for Extension-cowboy church collaborations and examining the direct implications to Extension. The diffusion of innovations conceptualized the qualitative study. Semi-structured, face-toface and phone interviews were conducted with 10 adults from cowboy churches. Findings revealed relative advantages for Extension-cowboy church collaborations, areas of compatibility, and ample opportunities for trialibility. Disseminating nutrition, animal science, and youth development information to cowboy church members may establish a relationship between the two groups. Extension could gain positive advocates in local communities through educating and establishing relationships with cowboy church members. 2013 Extension Journal Inc.

authors

• Strong Jr, Robert

published proceedings

• Journal of Extension

author list (cited authors)

• Williams, K., Strong, R., & Lockett, L.

complete list of authors

• Williams, K||Strong, R||Lockett, L

publication date

• December 2013

published in

• Journal of Extension  Journal

keywords

• Cooperative Extension
• Cowboy Churches
• Diffusion Of Innovations

start page

• 1

end page

• 7

volume

• 51

issue

• 6

user-defined tag

• 11 Sustainable Cities and Communities
• 17 Partnerships for the Goals
• 4 Quality Education