IN SERVICES, WHATS IN A NAME Academic Article
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Overview
published proceedings
- HARVARD BUSINESS REVIEW
author list (cited authors)
- BERRY, L. L., LEFKOWITH, E. F., & CLARK, T.
complete list of authors
- BERRY, LL||LEFKOWITH, EF||CLARK, T
publication date
- January 1988
published in
- HARVARD BUSINESS REVIEW Journal