5 IMPERATIVES FOR IMPROVING SERVICE QUALITY Academic Article

authors

• Berry, Leonard

published proceedings

• SLOAN MANAGEMENT REVIEW

author list (cited authors)

• BERRY, L. L., ZEITHAML, V. A., & PARASURAMAN, A.

complete list of authors

• BERRY, LL||ZEITHAML, VA||PARASURAMAN, A

publication date

• January 1990

published in

• MIT Sloan Management Review: MIT's journal of management research and ideas  Journal

start page

• 29

end page

• 38

volume

• 31

issue

• 4