THE SERVICE-QUALITY PUZZLE Academic Article uri icon

abstract

  • Service quality can often make the difference between a business's success and failure. But what causes problems, and what can a business do to eliminate them? The answers are here. 1988.

published proceedings

  • BUSINESS HORIZONS

author list (cited authors)

  • BERRY, L. L., PARASURAMAN, A., & ZEITHAML, V. A.

citation count

  • 252

complete list of authors

  • BERRY, LL||PARASURAMAN, A||ZEITHAML, VA

publication date

  • September 1988