BANK MARKETING PRIORITIES IN THE UNITED-STATES Academic Article

authors

• Berry, Leonard

published proceedings

• EUROPEAN JOURNAL OF MARKETING

author list (cited authors)

• BERRY, L. L.

citation count

• 12

complete list of authors

• BERRY, LL

publication date

• March 1982

publisher

• Emerald  Publisher

published in

• European Journal of Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1108/EUM0000000004798

start page

• 5

end page

• 13

volume

• 16

issue

• 3

URL

• http%3A%2F%2Fdx.doi.org%2F10.1108%2Feum0000000004798