SERVICE FIRMS NEED MARKETING SKILLS
Academic Article
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Overview
published proceedings
- BUSINESS HORIZONS
author list (cited authors)
- PARASURAMAN, A., BERRY, L. L., & ZEITHAML, V. A.
citation count
- 35
complete list of authors
- PARASURAMAN, A||BERRY, LL||ZEITHAML, VA
publication date
- November 1983
publisher
- Elsevier Publisher
published in
- Business Horizons Journal