SERVICE FIRMS NEED MARKETING SKILLS Academic Article

authors

• Berry, Leonard

published proceedings

• BUSINESS HORIZONS

author list (cited authors)

• PARASURAMAN, A., BERRY, L. L., & ZEITHAML, V. A.

citation count

• 35

complete list of authors

• PARASURAMAN, A||BERRY, LL||ZEITHAML, VA

publication date

• November 1983

publisher

• Elsevier  Publisher

published in

• Business Horizons  Journal

Digital Object Identifier (DOI)

• 10.1016/0007-6813(83)90043-5

start page

• 28

end page

• 31

volume

• 26

issue

• 6

URL

• http%3A%2F%2Fdx.doi.org%2F10.1016%2F0007-6813%2883%2990043-5