QUALITY COUNTS IN SERVICES, TOO Academic Article uri icon

abstract

  • Quality is essential when service is what is being sold. 1985.

published proceedings

  • BUSINESS HORIZONS

author list (cited authors)

  • BERRY, L. L., ZEITHAML, V. A., & PARASURAMAN, A.

citation count

  • 321

complete list of authors

  • BERRY, LL||ZEITHAML, VA||PARASURAMAN, A

publication date

  • May 1985