QUALITY COUNTS IN SERVICES, TOO
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Quality is essential when service is what is being sold. 1985.
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BERRY, L. L., ZEITHAML, V. A., & PARASURAMAN, A.
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BERRY, LL||ZEITHAML, VA||PARASURAMAN, A
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http%3A%2F%2Fdx.doi.org%2F10.1016%2F0007-6813%2885%2990008-4