RELATIONSHIP RETAILING - TRANSFORMING CUSTOMERS INTO CLIENTS
Academic Article
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Overview
published proceedings
- BUSINESS HORIZONS
author list (cited authors)
- BERRY, L. L., & GRESHAM, L. G.
citation count
- 69
complete list of authors
- BERRY, LL||GRESHAM, LG
publication date
- November 1986
publisher
- Elsevier Publisher
published in
- Business Horizons Journal