Relationship Marketing of Services Perspectives from 1983 and 2000 Academic Article

abstract

• In 1983 the author presented a paper entitled simply Relationship Marketing at the American Marketing Association's Services Marketing Conference. The paper was published in the conference proceedings and for the first time the phrase relationship marketing appeared in the marketing literature. For this charter issue of the Journal of Relationship Marketing, the original 1983 paper is reprinted in full. The author then offers fresh perspectives on his paper in the form of a commentary. 2002 Taylor & Francis Group, LLC.

authors

• Berry, Leonard

published proceedings

• Journal of Relationship Marketing

altmetric score

• 3

author list (cited authors)

• Berry, L. L.

citation count

• 220

complete list of authors

• Berry, Leonard L

publication date

• January 2002

publisher

• Taylor & Francis  Publisher

published in

• Journal of Relationship Marketing  Journal

keywords

• Drug Abuse (nida Only)
• Substance Abuse

Digital Object Identifier (DOI)

• 10.1300/j366v01n01_05

start page

• 59

end page

• 77

volume

• 1

issue

• 1

URL

• http%3A%2F%2Fdx.doi.org%2F10.1300%2Fj366v01n01_05