PRICING PAID PLACEMENTS ON SEARCH ENGINES Academic Article

authors

• Sen, Ravi

published proceedings

• JOURNAL OF ELECTRONIC COMMERCE RESEARCH

author list (cited authors)

• Sen, R., Hess, J. D., Bandyopadhyay, S., & Jaisingh, J.

complete list of authors

• Sen, Ravi||Hess, James D||Bandyopadhyay, Subhajyoti||Jaisingh, Jeevan

publication date

• January 2008

published in

• JOURNAL OF ELECTRONIC COMMERCE RESEARCH  Journal

keywords

• E-commerce
• Paid Placement
• Pricing Strategy
• SEM
• Search Engine
• Seo

start page

• 33

end page

• 50

volume

• 9

issue

• 1