Strategic Management of Religious Websites: TheCase of Israel's Orthodox Communities Academic Article

abstract

• 2015 International Communication Association. This study investigates how webmasters of sites affiliated with bounded communities manage tensions created by the open social affordances of the internet. We examine how webmasters strategically manage their respective websites to accommodate their assumed target audiences. Through in-depth interviews with Orthodox webmasters in Israel, we uncover how they cultivate 3 unique strategies -- control, layering, and guiding -- to contain information flows. We thereby elucidate how web strategies reflect the relationships between community, religion and CMC.

authors

• Campbell, Heidi

published proceedings

• JOURNAL OF COMPUTER-MEDIATED COMMUNICATION

altmetric score

• 3

author list (cited authors)

• Golan, O., & Campbell, H. A.

citation count

• 26

complete list of authors

• Golan, Oren||Campbell, Heidi A

publication date

• January 2015

publisher

• Oxford University Press (OUP)  Publisher

published in

• Journal of Computer-Mediated Communication  Journal

keywords

• Fundamentalism
• Internet
• Orthodox Judaism
• Religious Communities Online
• Websites

Digital Object Identifier (DOI)

• 10.1111/jcc4.12118

start page

• 467

end page

• 486

volume

• 20

issue

• 4