Competitive cross-couponing: A comparison of French and US perspectives Academic Article

abstract

• Coca-Cola's practice of cross-couponing violated French competition law. The authors provide a review of U.S. and French competition laws and then compare price discrimination with product-switching explanations for Coca-Cola's cross-couponing practice. The authors argue that cross-couponing is used to entice customers of rival brands to sample the firm's product and is economically efficient.

authors

• Pustay, Michael

published proceedings

• JOURNAL OF PUBLIC POLICY & MARKETING

author list (cited authors)

• Collard, C., Pustay, M., Roquilly, C., & Zardkoohi, A.

citation count

• 0

complete list of authors

• Collard, C||Pustay, M||Roquilly, C||Zardkoohi, A

publication date

• January 2001

publisher

• SAGE Publications  Publisher

published in

• Journal of Public Policy and Marketing  Journal

Digital Object Identifier (DOI)

• 10.1509/jppm.20.1.64.17290

start page

• 64

end page

• 72

volume

• 20

issue

• 1

URL

• http%3A%2F%2Fdx.doi.org%2F10.1509%2Fjppm.20.1.64.17290