Saving, reusing, and remixing web video: Using attitudes and practices to reveal social norms Conference Paper uri icon


  • The growth of online videos has spurred a concomitant increase in the storage, reuse, and remix of this content. As we gain more experience with video content, social norms about ownership have evolved accordingly, spelling out what people think is appropriate use of content that is not necessarily their own. We use a series of three studies, each centering on a different genre of recordings, to probe 634 participants' attitudes toward video storage, reuse, and remix; we also question participants about their own experiences with online video. The results allow us to characterize current practice and emerging social norms and to establish the relationship between the two. Hypotheticals borrowed from legal research are used as the primary vehicle for testing attitudes, and for identifying boundaries between socially acceptable and unacceptable behavior. Copyright is held by the International World Wide Web Conference Committee (IW3C2).

published proceedings

  • WWW 2013 - Proceedings of the 22nd International Conference on World Wide Web

author list (cited authors)

  • Marshall, C. C., & Shipman, F. M.

complete list of authors

  • Marshall, CC||Shipman, FM

publication date

  • December 2013