Measuring the willingness-to-pay for a horticulture therapy site using a contingent valuation method Academic Article uri icon


  • Previous research has shown horticultural therapy (HT) provides both physical and mental benefits to those engaged in the gardening activities. Individuals' willingness-to-pay (WTP) for these benefits, however, is unknown because of the lack of well-defined markets for HT. As such, this study estimates individuals' mean WTP for a HT site in Busan, South Korea. Mean WTP is $170/month U.S. per individual. WTP, however, shows a wide dispersion; the standard deviation of the estimated WTP is $60 U.S. This study provides additional information to the policymakers of Busan concerning the issue of developing a horticultural site for its citizens. This information must be weighed against the costs of developing the site.

published proceedings


author list (cited authors)

  • Lee, C., Park, S., Mjelde, J. W., Kim, T., & Cho, J.

citation count

  • 3

complete list of authors

  • Lee, Choong-Ki||Park, Sin-Ae||Mjelde, James W||Kim, Tae-Kyun||Cho, Jae-Hwan

publication date

  • October 2008