Assessing the Economic Value of a Public Birdwatching Interpretative Service Using a Contingent Valuation Method

abstract

• Although resource interpretative services are an essential conservation management tool that can add value to ecotourism experiences, there has been little empirical investigation on the 'true' economic value of such services. As such, this study's objective is to estimate the economic value of public interpretative services at a publicly supported Korean birdwatching festival, using a dichotomous choice contingent valuation method. Logit estimation results indicate that bid, age, income and birdwatching experience are important factors in explaining willingness-to-pay for interpretative services. The mean value of the publicly supported interpretative services is estimated to be 4,961 South Korean Won (approximately US$5) per person. Copyright 2009 John Wiley & Sons, Ltd.

authors

• Mjelde, James
• Scott, David

published proceedings

• INTERNATIONAL JOURNAL OF TOURISM RESEARCH

author list (cited authors)

• Lee, C., Lee, J., Mjelde, J. W., Scott, D., & Kim, T.

citation count

• 21

complete list of authors

• Lee, Choong-Ki||Lee, Jin-Hyung||Mjelde, James W||Scott, David||Kim, Tae-Kyun

publication date

• January 2009

publisher

• Wiley  Publisher

published in

• International Journal of Tourism Research  Journal

keywords

• Birdwatching
• Contingent Valuation Method
• Interpretative Services
• South Korea
• Wllingness-to-pay

Digital Object Identifier (DOI)

• 10.1002/jtr.730

start page

• 583

end page

• 593

volume

• 11

issue

• 6

URL

• http%3A%2F%2Fdx.doi.org%2F10.1002%2Fjtr.730

user-defined tag

• 15 Life on Land