Estimating the Effects of Different Admission Fees on Revenues for a Mega-Event Using a Contingent Valuation Method Academic Article uri icon


  • Estimates of the effect of different admission fees on revenues for the Expo 2012 Yeosu mega-event are provided. A national survey was conducted for the Korean population. The results indicate that the revenue-maximizing admission fee is approximately KRW 27,000, with an estimated 14.6 million visitors and KRW 388.3 billion for the best-guess scenario. With an eight million visitor capacity constraint, the admission fee should be KRW 39,000. Implications of admission pricing strategies are provided in the conclusion.

published proceedings

  • Tourism Economics

author list (cited authors)

  • Lee, C., Mjelde, J. W., & Kim, T.

citation count

  • 1

complete list of authors

  • Lee, Choong-Ki||Mjelde, James W||Kim, Tae-Kyun

publication date

  • February 2013