Comparison of Internet and interview survey modes when estimating willingness to pay using choice experiments Academic Article

abstract

• 2015 Taylor & Francis. With the increasing use of the Internet as a survey mode, questions of mode effects and how potential effects influence inferences arise. Using a choice experiment combined with mixed logit estimation, willingness-to-pays (WTPs) for attributes are compared between the Internet mode and the more traditional interview survey mode. The results suggest that there are differences in WTP between the two survey models for three of four attributes. Furthermore, WTPs obtained from the interview survey are larger than the WTPs obtained from the Internet survey, suggesting potential social desirability behaviour by the interview respondents. Internet surveys involving sensitive issues may be desirable because of potential social desirability behaviour.

authors

• Mjelde, James

published proceedings

• APPLIED ECONOMICS LETTERS

author list (cited authors)

• Mjelde, J. W., Kim, T., & Lee, C.

citation count

• 8

complete list of authors

• Mjelde, James W||Kim, Tae-Kyun||Lee, Choong-Ki

publication date

• January 2016

publisher

• Taylor & Francis  Publisher

published in

• Applied Economics Letters  Journal

keywords

• C42
• Choice Experiment
• Internet Survey
• Interview Survey
• Mixed Logit
• Q26
• Willingness To Pay

Digital Object Identifier (DOI)

• 10.1080/13504851.2015.1051648

start page

• 74

end page

• 77

volume

• 23

issue

• 1

URL

• http%3A%2F%2Fdx.doi.org%2F10.1080%2F13504851.2015.1051648