Comparison of preservation values between Internet and interview survey modes: the case of Dokdo, South Korea Academic Article

abstract

• 2014 University of Newcastle upon Tyne. With the increase in employment of Internet surveys, there is a need to address how this survey mode affects inferences. Internet and interview modes are compared in estimating the preservation value of Dokdo, South Korea. Estimates of willingness to pay in the Internet survey are smaller than those in the interview survey. This may be attributable to the interview respondents being conscious of the presence of the interviewers, given the social importance of Dokdo to Koreans. Internet surveys may be effective in reducing overestimation of the willingness to pay in situations where potential social desirability is present.

authors

• Mjelde, James

published proceedings

• JOURNAL OF ENVIRONMENTAL PLANNING AND MANAGEMENT

author list (cited authors)

• Lee, C., Kim, T., & Mjelde, J. W.

citation count

• 10

complete list of authors

• Lee, Choong-Ki||Kim, Tae-Kyun||Mjelde, James W

publication date

• January 2016

publisher

• Taylor & Francis  Publisher

published in

• Journal of Environmental Planning and Management  Journal

keywords

• Contingent Valuation Method
• Dokdo
• Internet Survey
• Interview Survey

Digital Object Identifier (DOI)

• 10.1080/09640568.2014.980900

start page

• 22

end page

• 43

volume

• 59

issue

• 1

URL

• http%3A%2F%2Fdx.doi.org%2F10.1080%2F09640568.2014.980900