Consumer Markets for Remanufactured and Refurbished Products Academic Article

abstract

• Consumer product returns in the United States are approaching three-hundred billion dollars annually. In the majority of cases, the returned products are perfectly functional convenience returns. Managers have a multi-billion dollar profit opportunity to reuse the products by strategically employing remanufacturing. Yet, remanufacturing has multiple barriers that must be understood and addressed. This article addresses several key managerial issues regarding remanufactured consumer products. First, will consumers buy remanufactured products? Second, will the green consumer segment desire remanufactured products? Third, will remanufactured product sales cannibalize new product sales? Finally, this article provides guidance regarding pricing and cannibalization mitigation strategies.

authors

• Abbey, James

published proceedings

• CALIFORNIA MANAGEMENT REVIEW

author list (cited authors)

• Abbey, J. D., Meloy, M. G., Blackburn, J., & Guide, V.

citation count

• 57

complete list of authors

• Abbey, James D||Meloy, Margaret G||Blackburn, Joseph||Guide, V Daniel R Jr

publication date

• January 2015

publisher

• SAGE Publications  Publisher

published in

• California Management Review  Journal

keywords

• Marketing Strategy
• Supply Chain
• Sustainability

Digital Object Identifier (DOI)

• 10.1525/cmr.2015.57.4.26

start page

• 26

end page

• 42

volume

• 57

issue

• 4

URL

• http%3A%2F%2Fdx.doi.org%2F10.1525%2Fcmr.2015.57.4.26

user-defined tag

• 12 Responsible Consumption and Production