Rockwell automation: CRM and supply chain management Conference Paper uri icon


  • Rockwell Automation (RA) had to decide if and how to extend implementation of Customer Relationship Management to its distributors. While distributor and RA sales teams could collaborate on sales through extensive information sharing, issues such as distributor willingness to share, and how to sell the idea to distributors, remained.

published proceedings

  • Proceedings - Annual Meeting of the Decision Sciences Institute

author list (cited authors)

  • Lawrence, F. B., Edlin, C. A., Evans, P. L., Elliott, J. H., Scott, J. D., & Krishnamurthi, R

complete list of authors

  • Lawrence, FB||Edlin, CA||Evans, PL||Elliott, JH||Scott, JD||Krishnamurthi, R

publication date

  • January 2002