Mid-market enterprise resource planning (ERP) software selection strategy: The case of Gernsbacher's Inc. Conference Paper uri icon


  • The case of a food equipment distributor that faced a need for an information technology upgrade driven by a rapidly growing business, and whose management confronted challenges in understanding and selecting appropriate mid-market ERF software at a critical stage in the company's history is discussed.

published proceedings

  • Proceedings - Annual Meeting of the Decision Sciences Institute

author list (cited authors)

  • Lawrence, F. B., Ratner, H. S., Germano, C. A., Harvey, G. L., & Krishnamurthi, R

complete list of authors

  • Lawrence, FB||Ratner, HS||Germano, CA||Harvey, GL||Krishnamurthi, R

publication date

  • January 2002