Collaborating with Students to Develop an Advertising Campaign Academic Article uri icon


  • The Texas A&M University Libraries undertook a collaborative project with the local American Advertising Federation (AAF) undergraduate student chapter to develop a marketing campaign to advertise the availability of 30, 000 netLibrary electronic books. The promotional campaign resulted in the creation of approximately 200 new user accounts and 3, 800 e-book circulations within the first two weeks. The campaign of screensaver ads and posters that were developed are still in use for ongoing promotion of the netLibrary e-books. The AAF students benefited from having an ad campaign to include in their personal portfolios and the Libraries gained a creative and undergraduate student-focused advertising campaign. 2005 by The Haworth Press, Inc. All rights reserved.

published proceedings


author list (cited authors)

  • McGeachin, R. B., & Ramirez, D.

citation count

  • 7

complete list of authors

  • McGeachin, Robert B||Ramirez, Diana

publication date

  • January 2005