In this dissertation, I build on contemporary theoretical perspectives to interpret characteristics of contemporary cowboy culture. Specifically, I target the image of the cowboy in relation to solidarity. I assume that contemporary cowboy culture is an illusion or simulacra of something, something maybe once authentic. Now, it is built around language games, illusion, image and many other postmodern phenomena. Even so, in this work I explore how postmodernism is useful, which many are hesitant to do. This is a new twist or at least an interesting study in contrast to the enlightenment project. I rely heavily on theoretical discussion, qualitative analysis, participant observation and interpretive interactionism to accomplish this study and engage this culture. I integrate this approach into the continuing question about progress and the relationship between postmodernism and modernism, which is characterized here by McDonaldization. I find contemporary society provides opportunities to celebrate the benefits and development of postmodern social bonding. As a result, postmodernism, characterized by chaos, contradiction, and especially illusion is found to actually create solidarity and allow for Jungian rebirth of something authentic.
In this dissertation, I build on contemporary theoretical perspectives to interpret characteristics of contemporary cowboy culture. Specifically, I target the image of the cowboy in relation to solidarity. I assume that contemporary cowboy culture is an illusion or simulacra of something, something maybe once authentic. Now, it is built around language games, illusion, image and many other postmodern phenomena. Even so, in this work I explore how postmodernism is useful, which many are hesitant to do. This is a new twist or at least an interesting study in contrast to the enlightenment project. I rely heavily on theoretical discussion, qualitative analysis, participant observation and interpretive interactionism to accomplish this study and engage this culture. I integrate this approach into the continuing question about progress and the relationship between postmodernism and modernism, which is characterized here by McDonaldization. I find contemporary society provides opportunities to celebrate the benefits and development of postmodern social bonding. As a result, postmodernism, characterized by chaos, contradiction, and especially illusion is found to actually create solidarity and allow for Jungian rebirth of something authentic.
