SERVSIG Best Services Marketing Article for 2002 (Berry, Leonard)

description

• Understanding Service Convenience Journal of Marketing (with K. Seiders and D. Grewal)

receipt of

• SERVSIG Best Services Marketing Article for 2002 

award or honor for

• Berry, Leonard  University Distinguished Professor of Marketing

award conferred by

• American Marketing Association - (Chicago, Illinois, United States) 

year awarded

• 2002