publication venue for
- Mobile App Introduction and Online and Offline Purchases and Product Returns. 38:756-772. 2019
- Two Centuries of Innovations and Stock Market Bubbles. 37:507-529. 2018
- Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry. 37:97-122. 2018
- Effect of Customer-Centric Structure on Long-Term Financial Performance. 34:250-268. 2015
- Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products. 32:939-959. 2013
- Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. 32:229-245. 2013
- Practice Prize Paper—BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate. 27:567-584. 2008
- Practice Prize Article—CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods. 24:334-350. 2005
- An Empirical Analysis of Determinants of Retailer Pricing Strategy. 23:28-49. 2004
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration. 16:271-293. 1997