publication venue for
- Mobile App Introduction and Online and Offline Purchases and Product Returns. 38:756-772. 2019
- Rising Prices Under Declining Preferences: The Case of the US Print Newspaper Industry. 37:97-122. 2018
- Two Centuries of Innovations and Stock Market Bubbles. 37:507-529. 2018
- Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. 34:804-814. 2015
- Effect of Customer-Centric Structure on Long-Term Financial Performance. 34:250-268. 2015
- Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products. 32:939-959. 2013
- Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. 32:229-245. 2013
- Practice prize paper - BRAN*EQT: A multicategory brand equity model and its application at allstate. 27:567-584. 2008
- CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods. 24:334-350. 2005
- An empirical analysis of determinants of retailer pricing strategy. 23:28-49. 2004
- Pioneers' marketing mix reactions to entry in different competitive game structures: Theoretical analysis and empirical illustration. 16:271-293. 1997