Fowlds, Kelli (2014-12). Shared Experiences and Collective Production: Note Card Confessions on YouTube. Master's Thesis. Thesis uri icon


  • New media are continuously changing the way in which youth communicate. Social media and online production, especially, are rapidly evolving. This research analyzes note card confession videos found on the popular video site, YouTube. It looks at the many aspects of digital storytelling, networked publics, and social support that make this genre of videos so unique. These videos have many visual and narrative components that tie them together as a unique form of communication. Writing style, narrative cues, and physical gestures were all used as part of the digital storytelling process. It was found that there is a common discussion of intimate topics such as depression, abuse, bullying, self-harm, and suicide. Furthermore, the comments section of each of the videos seems to serve as a potential space for online social support. In response to these videos, a series of parody videos have also been created as an apparent critical response to these note card confessions. These findings potentially open up new paths of research regarding new media communication, prevention studies, and youth health.

publication date

  • December 2014