publication venue for
- Marketing process adaptation. 31:308-334. 2014
- Global marketing managers. 30:21-41. 2013
- Aligning strategic orientation with local market conditions. 29:379-402. 2012
- The resource matching foundations of competitive advantage. 25:262-275. 2008
- An attribution theory approach for understanding the internationalization of professional service firms. 24:9-25. 2007
- The influence of liability of foreignness on market entry strategies. 23:636-649. 2006
- The marketing strategyperformance relationship in an exportdriven developing economy. 21:321-334. 2004
- Standardization/adaptation of international marketing strategy. 20:588-603. 2003
- Formation and performance of multipartner joint ventures: a Sinoforeign illustration. 15:171-187. 1998
- Measuring export performance in service industries. 15:188-204. 1998